|
TELEHOUSE’s
Web 2.0 Boot Camp Streams Right To Your Desktop!
In May, TELEHOUSE America hosted 2009’s inaugural Boot
Camp, which focused on “Marketing your
Brand and Defending your Intellectual Property in a Web 2.0 World.”
Well attended by over 50 influencers in the IT industry, TELEHOUSE’s expert
thought leaders delivered compelling presentations that encouraged
participation and generated high interest from the guests in attendance.
For those that could not attend, we are pleased to bring streaming video of
each presentation to you.
Keynote
Speaker, Andy Locascio, President of SoundStrategies and world-renowned
SEO guru, provided an explanation of how search engines determine placement
and how certain Web 2.0 applications can benefit as well as hinder your
organic ranking in top search engines such as Google, Yahoo and MSN.
WATCH
ANDY’s PRESENTATION HERE
Keynote
Speaker, Eric Greenberg, Senior VP of Risk Management & Consulting and acclaimed
author of "Mission Critical Security Planner" and "Network
Application Framework,” provided a dynamic overview of key challenges,
technologies and best practices faced in preparing your next steps to
ensure your confidentiality and privacy in the Web 2.0 world.
WATCH
ERIC’s PRESENTATION HERE
Acclaimed
Usability Expert & Web Designer, Cathline Marshall, Principal of Studio
K&M, discussed how to enhance your website's usability and how to
ensure that you are providing pleasant Web experience for those that access
your site regularly.
WATCH
CATHLINE’s PRESENTATION HERE
Intellectual property investigation guru, Steven Ward, founder of the
investigations firm Trademark Associates of NY LTD, guided attendees
through all aspects of open source
environment touching upon computer forensic investigations, trademark
clearance, infringement investigations, corporate intelligence and
counterfeit interdiction.
WATCH
STEVEN’s PRESENTATION HERE
TELEHOUSE’s Website Designer and Graphic Artist-extraordinaire, Carmen
Yazejian, President of Network9, discussed how companies can find their
vision and unique voice when launching their websites, and offered insights
as to which web 2.0 design concepts can add flair to your site, and which
will muddle your site's usefulness
WATCH
CARMEN’s PRESENTATION HERE
Technology Vanguard and pilot, Raj
Dutt, CEO of Voxel.net focused on the future of the Content Delivery
Network business in the Web 2.0 environment, and delivered Voxel’s insights
on its unique hosting, bandwidth and CDN service over its own backbone.
WATCH
RAJ’s PRESENTATION HERE
Finally, Mimi Rupp,
Intellectual Property attorney for New York-Based, Kenyon & Kenyon;
provided an overview of one can effectively defend their brand,
intellectual property and trademarks associated with their business in the
web 2.0 era. Citing case examples of IP Litigation, Trademarks licensing,
unfair competition and copyright law, Mimi provided a thorough delineation
of how to successfully defend your brand when its reputation is at stake.
WATCH MIMI’s PRESENTATION HERE
|